Starting at $550
When customers are searching for their next purchase, make sure your products get seen! By owning an item-specific search term, you can get your products to the top of our search results pages.
To give you an easier way to view and discover the search terms that matter most to your brand, we’re making terms available to select and purchase through your dashboard on the Dot Foods Shop website. Terms will no longer be included in most packages, but package holders will have earlier access to select keywords.
NEW Tiered pricing.
NEW Selection based on package levels.
Boost one stocked product for each reserved term.
Reserve each term until the end of the year.
Sponsored search terms are subject to approval. Work with your marketing specialist to find the best search terms for you.
Product images are required to sponsor search terms.
How It Works
Sign Up for Shop: If you don’t have a Dot Foods Shop account, make sure to sign up to purchase terms through your dashboard. JOIN NOW
Select Your Package: Search terms are no longer included in most packages, but the package you select the week of Oct. 13 will determine how soon you pick your term.
Check Your Email: Sponsored Search Term selection will take place from Oct. 19-Nov. 27, depending on your digital package. On your selection date, you’ll receive an email to purchase terms in your dashboard.
Explore & Check Out: Reselect your 2026 terms or explore more! Terms will be organized into four tiers based on demand, visibility, and performance. Tiers range from $550-$1,500 per term. Make sure to have the item numbers of the stocked products you’re promoting through your Sponsored Search Terms ready to complete your purchase.
Search Term Tiers
We’ve organized our search terms by tiers to help you invest more strategically based on demand, visibility, and performance, starting with our most popular and frequently searched terms in Tier 1.
Tier 1: $1,500
Tier 2: $1,000
Tier 3: $750
Tier 4: $550
Search Term Selection
Sponsored Search Term selection is based on your 2027 digital package. The Friday before your selection opens, you’ll receive an email with more details to get ready. You’ll then receive an email with a link to select your search terms the day your Sponsored Search Term selection opens.
Selection Date | Digital Package |
Week of October 19 | Enterprise Package |
Week of October 26 | Elite Package |
Week of November 2 | Premium Package |
Week of November 9 | Standard Package |
Week of November 16 | Introductory Package Ecommerce Package |
Week of November 23 | No Package |
FAQ
Are there step-by-step instructions for buying Sponsored Search Terms?
Are there step-by-step instructions for buying Sponsored Search Terms?
We will make sure to provide step-by-step instructions and resources for selecting and purchasing your Sponsored Search Terms. You can also reach out to your marketing specialist for questions. In the meantime, if you don’t have a Shop account, be sure to join now, so you can access your dashboard when selection opens.
Why are Sponsored Search Terms no longer part of most packages?
Why are Sponsored Search Terms no longer part of most packages?
As one of our most in-demand Product Marketing opportunities, we were experiencing more challenges with managing search term requests across our supplier partners year after year. Suppliers have also frequently requested greater visibility into their options.
By making search terms available to purchase through the dashboard, suppliers have greater control over their keywords. The selection process creates a more structured experience that benefits suppliers who invest the most in our program.
What if the search term I want sells out before my selection date?
What if the search term I want sells out before my selection date?
Through our dashboard, you have easier visibility to the search terms that are available to purchase. Simply search for the keyword you wish to reserve in the search bar, and our tiers will indicate the level of impact and popularity of the term. You can filter out search terms that have already been reserved. You can also suggest a new keyword that we don’t have listed.
If you still can’t find terms that work for your brand, your dedicated marketing specialist will suggest alternative terms as well as other features that can help you drive awareness on relevant search results pages.
What happens if I purchase a package after the selection date?
What happens if I purchase a package after the selection date?
If you purchase a package after the selection date, you’ll receive access to select your Sponsored Search Terms that same day. Within an hour of purchasing your package, we’ll send you an email with a link to select your Sponsored Search Terms.
Can I still buy Sponsored Search Terms after selection takes place October-November, 2026?
Can I still buy Sponsored Search Terms after selection takes place October-November, 2026?
Yes, Sponsored Search Terms will be available to explore and purchase anytime through your dashboard after our initial selections this fall.
However, since search terms are limited, we recommend that you purchase a digital package very soon after Product Marketing registration opens October 13 and take advantage of your Sponsored Search Term selection period. This will help you reserve the best terms for your brand.
Do I still work with my marketing specialist to select my search term?
Do I still work with my marketing specialist to select my search term?
While we encourage you to consult with your marketing specialist about search terms and they will have final approval of your terms, you do not need them to select your search term on your behalf.
Should I select both the singular and plural forms of the search term?
Should I select both the singular and plural forms of the search term?
No. When you select the singular form of a search term, the plural form will automatically be selected, as well.
How will Dot Foods Canada suppliers reserve Sponsored Search Terms?
How will Dot Foods Canada suppliers reserve Sponsored Search Terms?
Sponsored Search Terms will continue to be included in digital packages for suppliers based in Canada. You will work with your supplier marketing specialist to select your terms.